Prague, 19 May 2025 – Rohlik Group has won four international awards at the 2025 Private Label Manufacturers Association International Salute to Excellence Awards, one of the most prestigious recognitions in the global retail industry. Competing against more than 550 products from 65 retailers across 24 countries, Rohlik’s private label lines — Yutto, Ubomi and Moddia — stood out for their quality, innovation, design and value. Rohlik’ private labels are now available with a 10% discount through Rohlik’s loyalty programme, Rohlik Xtra.

 

The winning products span across four categories:

  • Healthy Snacks: Yutto Freeze Dried Mango Slices
  • Coffee: Ubomi Decaf Honduras Coffee Beans
  • Baby Diapers & Mats: Moddia Baby Changing Mats
  • Paper Products: Moddia PureCycle Toilet Paper

 

Judges praised the products for their outstanding flavour, smart design, eco-consciousness and premium packaging. One described the Yutto Freeze Dried Mango Slices as “an absolute favourite so far,” while Ubomi Decaf Honduras Coffee Beans was noted for its “premium feel” and “beautiful packaging.”

 

Private labels are a key part of Rohlik’s long-term strategy to make high-quality food and everyday products accessible to more people. The company currently offers 10+ private label brands with 400+ food and non-food products, developed in collaboration with trusted suppliers. These products are built to deliver great quality across every category – all while being sold at true discounter price points.

 

“We’re not following trends. We’re setting our own standard,” said Petr Chvojka, Head of Private Labels at Rohlik Group. “At Rohlik Group, we start with people – with what they really need to live and eat better. Our mission is to make great food accessible to more people, without asking them to spend more than they should. That’s what drives our private labels. These awards aren’t just about recognition – they confirm that doing the right thing leads to the best results.”

 

In recent months, Rohlik Group has expanded its private label portfolio with two new brands developed as a confident response to the needs of families with children – a core customer segment. These brands aren’t alternatives – they are purpose-built solutions for modern family life.

  • Lambini BIO is an organic baby food brand offering Demeter-certified products, ensuring biodynamic quality at the highest European standard.
  • Moddia Baby is a non-food brand offering diapers, wet wipes, pants and changing mats at prices aligned with discounters – without compromising on comfort, functionality or safety.
     

Rohlik’s private label products are already priced at the level of discounters. It’s how we make great food and everyday essentials accessible to more people. But with Rohlik Xtra, a new loyalty programme built to unlock even better value for anyone who wants to shop smarter, we’ve taken that commitment even further – with an additional 10% discount, our private labels now cost less than discounter products.
 

Customers can try Rohlik Xtra completely free for the first 30 days, gaining access to:

  • 10% off all Rohlik private label products
  • 10% off the entire BIO assortment
  • Free delivery
  • Free reusable shopping bags
  • And other benefits. 
     

This isn’t just about loyalty — it’s how we take the quality we believe in and bring it to even more people. Because eating better shouldn’t cost more.