PRAGUE, Czech Republic, June 24, 2021 – Central Europe’s leading online grocery delivery service, Rohlik Group ("Rohlik"), is adapting its employee working conditions to ensure it not only attracts but also retains the best possible European talent.


Daniela Razimová, Chief Employee Experience Officer at Rohlik Group, commented: “Managing rapid growth requires an experienced and motivated workforce, from top-level management all the way down to our crucial frontline drivers and pickers completing orders.” 


In practice this means delivering significant local autonomy and responsibilities in all countries, resulting in an attractive mix of hybrid working environments, employee stock option plans and, newly, a program of unlimited days of paid leave for its employees in all markets. Almost 1000 employees at the company will now be able to take paid leave whenever they wish, as opposed to the current maximum of 25 paid days off. 


Eva Krčová, Director of International Talent Acquisition at Rohlik Group, commented: “Our employee experience is built on a high degree of autonomy, responsibility, mutual trust and quick decision making. This environment places more emphasis on the quality of work that employees deliver, rather than just the amount of hours they spend doing it. Unlimited holidays are another incentive and reward for our employees, which allows them to work even more efficiently and smarter, ultimately resulting in the best possible customer experience.” 


Rohlik has given its employees unlimited time off as a means to give them more control over their lives and show confidence in who they hire. Rohlik's vacation policy is now simply "take some." In doing so, Rohlik joins a host of global, innovative companies such as Netflix, LinkedIn, HubSpot, Kickstarter and Dropbox, who all offer discretionary vacation time. In 2019, MetLife's U.S. Employee Benefit Trends Study showed that 72% of 2,675 full-time employees interviewed expressed interest in receiving unlimited paid time off. 

The 2019 Vacation Confidence Index by Allianz Global Assistance, which surveyed 1,005 workers, found that employees would even take a pay cut in exchange for unlimited vacation days! Post-Covid, Deloitte’s 2021 study confirms the need to align culture and policy to mend the rift between needing time off and actually taking it; ensuring employees avoid burnout and perform at their highest levels.


Tomáš Čupr, Founder & Rohlik Group CEO said: “The value of creative work should not be measured by time, but by results. Talented and motivated people deliver better customer experiences, which despite our rapid growth from startup to a fully-fledged European company, is still at the heart of what we are about. As a creative company, we need to continue bringing innovations that accelerate the food industry and in turn fuel our growth.”


Giving employees such freedom to better manage their work-life balances also entails them taking responsibility for the results they deliver, ensuring a classic win-win situation and strengthening the relationship between employees and Rohlik as an employer, while attracting new talent. Currently, Rohlik is recruiting for senior positions in IT, Business Intelligence, Finance, Logistics, Commercial and Marketing teams as well as local management for existing companies in the Czech Republic, Austria, Hungary and Germany -  which will launch in the coming months.


“This big change comes as we look to further boost our international growth ambitions by scaling up our team and allowing it to launch our unique service in other countries such as Italy, Romania and France. It's just one of the steps that we are taking to become the ultimate market leader,” commented Tomáš Čupr.

About Rohlik Group

Founded in 2014 in the Czech Republic, Rohlik Group is one of Europe's leading online grocery delivery service. Already active in the Czech Republic (, Hungary ( and Austria (, the company will be launching in the coming months in Munich, Germany ( with other large cities in Germany to follow quickly. Deploying world-leading technology & logistics to deliver a huge range of quality products (17 000 SKUs+), Rohlik companies offer a 15-minute delivery window with delivery as soon as within two hours of placing an order. The Rohlik family is a data-driven company in everything they do. By owning its end-to-end operations, including having all technology in-house, Rohlik provides a superior customer experience and the freshest food from local farmers and artisans, as well as a broad supermarket selection. The company was recently funded with EUR 190 mil. and is profitable, dynamic and growing rapidly. Rohlik turnover exceeded €300 million in 2020. It currently has 750,000 customers across three international markets. 

For press enquiries, contact Eliška Čeřovská at [email protected]