Prague, November 24th – Rohlik Group, leading European e-commerce grocery delivery retailer, unveils a groundbreaking Christmas campaign created entirely in-house using artificial intelligence. “Almost. Not This Time.” brings a powerful message about reclaiming the true meaning of Christmas – real moments, real peace, real togetherness – while demonstrating how technology can meaningfully elevate both creativity and the customer experience. The campaign launches simultaneously across all five markets in which Rohlik Group operates.
A fully AI-built campaign, created internally
“Almost. Not This Time.” was created entirely in-house and fully powered by AI by just one creator – Rohlik Group Art Manager Veronika Vondrková. The campaign was produced using seven AI tools, more than 1,500 prompts, over 3,000 generated assets, and further refined through manual post-production, with elements such as music and voiceover created using AI tools and integrated and finalized by Veronika. The project required approximately 80 hours of work, whereas a traditional production of this scale would typically take several months and involve large teams. It demonstrates Rohlik Group’s commitment to embracing innovation and pushing the boundaries of modern brand building.
Veronika Vondrková, Art Manager of Rohlik Group, says: “AI tools help us move faster, work more efficiently, push further, and explore new horizons, but they should never replace the real creative process. It’s all about partnership: when human creativity and AI combine, that’s when the magic happens. Pushing the limits is in our company’s DNA, and this campaign is a small Christmas testament to that spirit.”
Real Christmas, real moments
At the heart of the campaign is the story of a family that nearly loses the meaning of Christmas to stress and preparation – until Rohlik enables them to spend the holiday truly together. This is a universal reminder that time is the most precious gift we have, and that Christmas should be lived, not managed.
Rohlik offers an extensive festive range including fresh bakery and patisserie, premium meat and fish, traditional holiday dishes, international delicacies, beverages, sweets, gifts and household essentials – as well as everyday groceries at regular supermarket prices. Everything is delivered within 60 minutes, straight to the doorstep.
Pavel Vašek, Rohlik Group Head of Brand & Campaign, adds: “With this campaign, we wanted to bring emotion back to Christmas. We all feel how busy and overwhelming the season has become. The most valuable thing any of us has is time – and there is no moment in the year when that matters more than at Christmas. If we can give families even a few hours back, to simply be together, then our mission is fulfilled.”