• Former Ocado Group Director, Vineta Bajaj, brings industry-leading expertise in online retail and operational experience to growing executive team
  • She joins the company with over 15 years of experience in financial management

PRAGUE, Czech Republic, January 9th, 2023 – Rohlik Group ("Rohlik"), a leading European e-commerce grocery delivery service, has announced the hiring of tenured industry leader Vineta Bajaj as Chief Financial Officer effective today.   

Vineta Bajaj brings with her unparalleled eCommerce expertise, having most recently served as the Finance Director for Ocado Group. Vineta trained as a Chartered accountant and tax advisor at KPMG Ireland, where she delivered audits for large corporate clients before moving into Kerry Group plc, a hugely successful Irish Multinational. As a senior finance leader, Vineta has worked at Ocado Group for the last 10 years, in an extremely pivotal time transitioning the business from a pure-play online retailer to a large technology business licensing grocery technology and grocery fulfilment globally. Vineta brings with her a wealth of experience in growing a disruptive business, similar to her new role at Rohlik today, to a large corporate, through raising over £2 billion for Ocado Group, leading strategic M&A as well as supporting its international expansion. 

As Chief Financial Officer of the Group, Vineta will be responsible for financial management, and corporate governance, as well as leading strategic business decisions for Rohlik. “My role comprises Group-wide oversight of robust financial planning and controls, strengthening the balance sheet, supporting the Group's ambitions in expansion through international financing and investor relations. In short, anything that leads to the strengthening of Rohlik's financial performance and valuation,” adds Vineta Bajaj.

As part of the group executive team, Vineta will also work closely with operational segments and commercial teams, and report directly to Rohlik’s CEO and founder Tomáš Čupr. “Vineta has hugely relevant experience in the eCommerce industry as a whole and significantly relevant experience in our sector. She understands our industry inside and out. I have no doubt she will thrive in our fast-paced, energetic environment with the opportunity to shape a positive, collaborative culture,” states Čupr, adding: “As we look to the future of Rohlik Group and what is needed to take our business to the next level, Vineta was the obvious choice for CFO. I believe she will be a great cultural fit, her skills and mindset mirror those of the company, and she will help us become the definitive European online grocery company.” 

Vineta has been following Rohlik closely over the last number of years. “I’m a big advocate of online grocery and the unit economics that it can deliver. Having worked closely with many global retailers, I am impressed with how Rohlik has grown and performed, both geographically and financially. I also love their focus on customer experience and on local suppliers. I am excited to join Rohlik and be a part of this ambitious European online grocer,” adds Vineta. 

Vineta grew up in Ireland and studied Business at the University of Limerick. Professionally, she has been working with grocery retailers and online services in over 9 countries. She advises a number of Series A food tech companies globally and is also a mentor at the Judge Business School at the University of Cambridge.  

Rohlik Group management is now, in addition to Tomáš Čupr, comprised of Olin Novák as International CEO, Mathias Ottitsch as Chief Operating Officer, Ondřej Klamt as Chief Technology Officer, Marek Hübner as Chief Commercial Officer and Vineta Bajaj as Chief Financial Officer.