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Cultivating a Better Future

Cultivating
a Better Future

#vision

Rohlik is a leading European e-grocery retailer. Already active in the Czech Republic, Hungary, Austria, Germany and Romania. The company is dynamic and growing rapidly, attaining unicorn status in 2021.

“It’s only through the efforts of the world’s entrepreneurs that we stand a chance of supporting the needs of a changing planet and its people.”

Tomáš Čupr
Founder & Group CEO
vision

A word about
our vision

  • Championing a more sustainable
    food chain & supporting local growers

  • Doing our part to protect
    the environment through innovation

  • Harnessing technology to deliver great
    products and amazing service

  • Elevating food standards:
    quality, diversity and sustainability

We are
passionate
about our customers

Fundamentally, we believe that great food and great people can make a better world.

For our part, we promise our customers "Awesome Food and Awesome Service" or, to elaborate, we promise to make great tasting, high quality food easily accessible through a modern, friendly, intuitive, time-saving service, which is truly life-changing and life-enhancing.

history

It’s only
the beginning

  • 2014
  • Founding of Rohlik.cz

    Groceries are being
    delivered by Dáme
    jídlo cars.

  • 2015
  • february 2015

    Our first Rohlik
    car starts up.

  • may 2015

    Our own warehouse
    and logistics.

  • July 2015

    Expansion.
    Opening of 1100 m2
    warehouse in Brno.

  • august 2015

    Growth.
    We are the first 100.

  • november 2015

    Move to bigger warehouse
    in Prague 6.

  • december 2015

    1 000 orders daily.

  • 2016
  • may 2016

    2 000 orders daily.

  • october 2016

    200 own couriers.

  • 2017
  • february 2017

    Celebration of millionth order
    - now 4000 orders daily.

  • march 2017

    Own mobile app and
    commence deliveries
    to other cities.

  • september 2017

    Turnover reaches
    2 billion CZK.

  • 2018
  • January 2018

    Positive EBITDA.

  • april 2018

    Growth in Brno and
    move to larger
    3200 m2 warehouse.

  • 2019
  • april 2019

    Launch of Rohlik Chef,
    shopping via recipes.

  • april 2019

    9 000 orders daily.

  • may 2019

    Customers donated almost
    12 tons of groceries worth
    1.3 million CZK to a food bank.

  • JUNE 2019

    We started OTOČ OBAL - returnable
    packaging in cooperation with
    selected suppliers of durable
    goods, pet food and dairy.

  • july 2019

    Introduction of
    Apple Pay.

  • september 2019

    Introduction of better
    club for parents with
    children.

  • october 2019

    Celebration of
    a momentous birthday.

  • NOVEMBER 2019

    Break through the 10 000
    orders daily barrier.

  • december 2019

    Kifli.hu domain launched,
    first international operation
    opened in Budapest. 

  • 2020
  • march 2020

    Support Czech gastronomy
    during Covid crisis.

  • march 2020

    Deliver durable goods
    all across the
    Czech Republic.

  • april 2020

    Launching of our
    own private brand.

  • april 2020

    As we increase speed,
    we introduce a new service
    for our customers.

  • MAY 2020

    Rohlik Group
    established.

  • june 2020

    Introduce a new version
    of the Rohlik Premium
    loyalty club to our customers.

  • october 2020

    Third Czech distribution
    center opened.

  • november 2020

    Rohlik Delikatesy launched
    - freshly cut cheese
    and hams.

  • november 2020

    Public Rohlik Points launched
    - unique outdoor grocery
    dispensers.

  • december 2020

    Expansion to Austria
    as Gurkerl.at.

  • december 2020

    Brake through another barrier
    - 20 000 orders daily.

  • 2021
  • march 2021

    Launch of new dairy products brand.
     

  • march 2021

    Another record! More
    than 600 000 orders
    delivered in one month.

  • march 2021

    Receive 190 million EUR from
    our investors for expansion
    and faster development
    of services and technologies.

  • april 2021

    Launch of MASO!, simply
    the best meat from select
    and only from Czech farmers.

  • july 2021

    Receive 100 million EUR from
    our investors for expansion
    and faster development
    of services and technologies.
    ATTAIN UNICORN STATUS!

  • august 2021

    Expansion to Germany
    as Knuspr.de.

  • september 2021

    Launch Reusable Bags
    with 80% lower
    environmental impact.

  • september 2021

    Announce automation of
    fulfilment centres,
    will invest EUR 400M.

  • november 2021

    Announce major
    expansion plan to
    Romania under a new

    brand – Sezamo.

  • december 2021

    Expansion of European
    automation implementation.

  • 2022
  • february 2022

    Knuspr.de opens

    second location

    in Frankfurt.

  • march 2022

    Launch of new

    private label coffee

    brand UBOMI.

  • june 2022

    Receive 220M EUR from
    investors to accelerate
    tech innovations, fulfilment
    centre automation,
    electric mobility & further expansion.
     

  • september 2022

    Launch of automated storage

    & retrieval system in Munich,

    Germany with AutoStore solution 

  • 2023
  • january 2023

    Launch of our new private

    label Yutto with a focus

    on nuts & plant based milk

  • may 2023

    Launch of our new private

    label Kitchin with a focus

    on dry food

  • june 2023

    Implementing warehouse automation

    with robotic solutions across markets

  • august 2023

    Launch of our new private

    label PAUU with a focus

    on pet food

  • september 2023

    Rohlik Group’s Knuspr.de

    acquires Bringmeister

  • Founding of Rohlik.cz

    Founding of Rohlik.cz

  • february 2015

    Our first Rohlik car starts up.

  • may 2015

    Our own warehouse and logistics.

  • July 2015

    Expansion. Opening of 1100 m2 warehouse in Brno.

  • august 2015

    Growth. We are the first 100.

  • november 2015

    Move to bigger warehouse in Prague 6.

  • december 2015

    1 000 orders daily.

  • may 2016

    2 000 orders daily.

  • october 2016

    200 own couriers.

  • february 2017

    Celebration of millionth order - now 4000 orders daily.

  • march 2017

    Own mobile app and commence deliveries to other cities.

  • september 2017

    Turnover reaches 2 billion CZK.

  • January 2018

    Positive EBITDA.

  • april 2018

    Growth in Brno and move to larger 3200 m2 warehouse.

  • april 2019

    Launch of Rohlik Chef, shopping via recipes.

  • april 2019

    9 000 orders daily.

  • may 2019

    Customers donated almost 12 tons of groceries worth 1.3 million CZK to a food bank.

  • JUNE 2019

    We started OTOČ OBAL - returnable packaging in cooperation with selected suppliers of durable goods, pet food and dairy.

  • july 2019

    Introduction of Apple Pay.

  • september 2019

    Introduction of better club for parents with children.

  • october 2019

    Celebration of a momentous birthday.

  • NOVEMBER 2019

    Break through the 10 000 orders daily barrier.

  • december 2019

    Kifli.hu domain launched, first international operation opened in Budapest. 

  • march 2020

    Support Czech gastronomy during Covid crisis.

  • march 2020

    Deliver durable goods all across the Czech Republic.

  • april 2020

    Launching of our own private brand.

  • april 2020

    As we increase speed, we introduce a new service for our customers.

  • MAY 2020

    Rohlik Group established.

  • june 2020

    Introduce a new version of the Rohlik Premium loyalty club to our customers.

  • october 2020

    Third Czech distribution center opened.

  • november 2020

    Rohlik Delikatesy launched - freshly cut cheese and hams.

  • november 2020

    Public Rohlik Points launched - unique outdoor grocery dispensers.

  • december 2020

    Expansion to Austria as Gurkerl.at.

  • december 2020

    Brake through another barrier - 20 000 orders daily.

  • march 2021

    Launch of new dairy products brand.

  • march 2021

    Another record! More than 600 000 orders delivered in one month.

  • march 2021

    Receive 190 million EUR from our investors for expansion and faster development of services and technologies.

  • april 2021

    Launch of MASO!, simply the best meat from select breeds and only from Czech farmers.

  • july 2021

    Receive 100 million EUR from
    our investors for expansion
    and faster development
    of services and technologies.
    ATTAIN UNICORN STATUS!

  • august 2021

    Expansion to Germany as Knuspr.de.

  • september 2021

    Launch Reusable Bags
    with 80% lower
    environmental impact.

  • september 2021

    Announce automation of fulfilment centres, will invest EUR 400M.

  • november 2021

    Announce major expansion plans to Italy, Romania and Spain under one brand – Sezamo.

  • december 2021

    Expansion of European
    automation implementation.

  • february 2022

    Knuspr.de opens

    second location

    in Frankfurt.

  • march 2022

    Launch of new

    private label coffee

    brand UBOMI.

  • june 2022

    Receive 220M EUR from investors to accelerate tech innovations, fulfilment centre automation, electric mobility & further expansion.

  • september 2022

    Launch of automated storage and retrieval system in Munich, Germany with AutoStore solution 

  • january 2023

    Launch of our new private label Yutto with a focus on nuts & plant based milk

  • may 2023

    Launch of our new private label Kitchin with a focus on dry food

  • june 2023

    Implementing warehouse automation with robotic solutions across markets

  • august 2023

    Launch of our new private label PAUU with a focus on pet food

  • september 2023

    Rohlik Group’s Knuspr.de Acquires Bringmeister

core values

Eat well, live well

Customers are the centre of
our universe. Everything we do,
we do for them.

1/8

Better done than perfect.
Build, improve, deliver. Repeat.

2/8

We’re always learning. Information
is power. Change is life and
opportunities must be grabbed.

3/8

We’re brave and not scared
of making decisions.

4/8

“Market standard” is not good enough.
We aim to win, to be the best and
to be ahead of the curve.

5/8

We’re open and honest with
ourselves and our colleagues.
We crave feedback.

6/8

Our market sector is tough. All
the more important to have fun
and keep perspective.

7/8

We think big. We’re bold
and dare to change the future.

8/8
team

Some people you
should know

Management board
  • Tomáš Čupr
    Founder & Group Chief Executive Officer
    Linkedin
  • Vineta Bajaj
    Group Chief Financial Officer
    Linkedin
  • Olin Novák
    International Chief Executive Officer
    Linkedin
  • David Pavlík
    Chief Technology Officer
    Linkedin
  • Erwin Brunner
    Group Chief Operating Officer
    Linkedin
Country leadership
  • Martin Beháň
    Managing Director CEE
    Linkedin
countries

Where you
can find us

We’re eager to partner with entrepreneurs who understand the importance of meeting the world’s demands for healthy, sustainable food.

countries
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